Watch a selfie go horribly wrong in an LA art gallery, causing $200,000 in damage

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One art lover will probably look before she snaps next time after her photo attempt in a Los Angeles art gallery cost an estimated $200,000 in damages.

The incident happened about two weeks ago at The 14th Factory, a collective art installation in Lincoln Heights. A variety of works from a collective of artists fill the 14-room gallery.

The “Hypercaine” room consists of four rows of plinths – or pedestals – which display an ornate collection of crowns, some of them plated in gold and bronze.

It was here that a woman’s photo-op turned into the worst game of dominoes ever. As she squatted down to snap her selfie, she fell backward into one of the displays, causing a chain reaction of royal proportions.

Luckily, the whole thing was captured on surveillance footage.

“It was really unfortunate and really sad,” said Jocelyn Ingram, who does marketing work for the project.

Ingram said three of the sculptures were “permanently damaged and others to varying degrees.” The $200,000 damage estimation factored in artists’ labor, potential ticket and art sales lost while the installation was being repaired and more, she added.

Aside from more than one joke that they’d have to change their name to “The 13th Factory,” Ingram said the group had gotten over the incident, until the video resurfaced on YouTube Thursday.

Now, the staff is focusing on the positive and hoping the new exposure will mean more people will come out to see their work, she said. “We believe in the project and we’re grateful for how far we’ve come in this journey.”

And what about the woman responsible? Well, heavy was the head that wrecked the crowns.

“We didn’t make her pay for (the damage),” Ingram said, describing the woman as “very apologetic.”

The installation is back open with one change: patrons can no longer walk between the rows of crowns to admire the art. But photos are still encouraged.

The 14th Factory is the brainchild of Hong Kong-based British artist Simon Birch and is described as “a monumental, multiple-media, socially engaged art and documentary experience.”

The installation runs until July 30.



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